01
Web development
Fast sites that load in under a second, rank on search and turn visits into customers. Measurable from day one.
Available for new projects
We build the product your idea needs.
We design and build digital products that launch faster, convert better and scale without friction.
Web developmentApp developmentSaaS developmentProduct design
WhatsApp · AI · Live
24/7
automatic replies
≤80%
of repeated questions automated
SimplifybotSimplify BookingGrovebackAlejandroFxSimplify ExpensesSimplifybotSimplify BookingGrovebackAlejandroFxSimplify ExpensesSimplifybotSimplify BookingGrovebackAlejandroFxSimplify Expenses
8 wks
Average from your idea to a product in production.
40+
Digital products designed and shipped.
100%
Projects where we hand over the code and design.
4.9/5
Average satisfaction at the close of every project.
Four ways to turn an idea into a product.
Every service blends product design, solid engineering and strategy. No middlemen, no surprises.
02
Mobile app development
iOS and Android apps that feel native: fluid, reliable and with the micro-moments your users remember.
03
SaaS software development
Platforms that scale with your business: solid architecture, actionable dashboards and a codebase your team can maintain.
04
Product design
From the first clickable version to a full design system. We research, prototype and validate before writing code.
SaaS products built and operated by IDEASCOL.
Alongside client work, we design, ship and run our own software products.
WhatsApp AI · Customer support · SaaSsimplifybot.co
Simplify
AI chatbot SaaS for WhatsApp Business and Telegram that answers customer questions 24/7, books appointments, sells in chat and hands off to human agents when needed.
Visit product · simplifybot.co →Scheduling · Payments · AI-readysimplifybooking.co
Simplify Booking
Online appointment and calendar scheduling platform for teams and professionals, with Google Meet and Zoom links, round-robin routing, reminders and an MCP/REST API for AI agents.
Visit product · simplifybooking.co →AI-first BaaS · MongoDB · MCPgroveback.com
Groveback
AI-first backend-as-a-service on MongoDB with a built-in MCP server. Connect Claude Code, Cursor or any MCP client to provision auth, collections, realtime and vector search.
Visit product · groveback.com →Four stages. Zero black boxes.
The IDEASCOL cycle: idea, design, code and product. By week 2 you already have something clickable in your hands.
01
Idea
We understand your business, your users and the metric that matters. We define the real scope, not the inflated one.
Week 102
Design
A first clickable version you can touch and react to. We iterate with you, not behind your back.
Week 2–403
Code
Frontend and backend engineering with weekly deliveries. You see real progress, not slides.
Week 4–1004
Product
We launch to production and hand over the code. We stay to iterate, not to disappear.
Week 8–12Results you can measure, not just claim.
AI · Customer support · SaaSView the case study →
Simplifybot answers every customer message in seconds.
AI chatbot for WhatsApp and Telegram that replies, books and sells on behalf of the business — and hands the conversation to a person when it matters. Calendly and Shopify built in.
24/7
answers with no office hours
≤80%
of repeated questions automated
2
channels: WhatsApp and Telegram
DevOps · FintechView the case study → Fintech · MobileView the case study →
AlejandroFx
Infrastructure with GitOps + Kubernetes, a low-latency copy trading system and 24/7 observability for a community of 1,500+ traders.
99.9%
uptime target
<1 s
copy latency
Simplify Expenses
Personal finance app with AI receipt scanning, subscription manager and team workspaces. A photo of the receipt replaces the manual form.
2
platforms: iOS and Android
AI
receipt scanner
A digital studio, not a software factory.
We’re a small team in Bogotá blending product design, solid engineering and strategy. We build what we promise: no more, no less. Our mission is to make the technology that moves businesses accessible.
Clarity
One idea per sentence. Zero boilerplate corporate.
Craft
Done well matters. The detail shows and it stays.
Boldness
We propose. We don’t wait to be told what to do.
Commitment
We stay with you after launch.
Your next idea, online in 8 weeks.
Tell us what you want to build. We reply in under 24 hours with a first plan — no commitment, no jargon.